If a large number of people are able to get connected to each other via the internet, via blogging, via social network sites like myspace and delicious, by match.com - then that might be some sort of social revolution.
Allowing people to in some way overcome their alienation and isolation from each other in the advanced post industrial economy we exist in. Probably there is something spiritual about it ...
www.theobvious.typepad.com/blog/2006/10/social_computin.html
But please don't believe the hype... even this is already a marketing tactic. Commercial owners of community websites want us to spend more and more time on the internet...they want us to believe that this is an uncontrolled environment...that users inhabit this space.
In this information economy, consumer information is high value information - but it's still hard to come by . Offline consumers appetite for completing a survey is deteriorating and it's not enough - you need a constant stream of detailed information on consumer activity - and for that you need to incentivise e.g. pay the consumer - no I don't own a sainsburys reward card.
The more time you spend on the internet...on these community sites...the more information can be gathered about you as a 'consumer'. The internet is perfectly optimised to capture huge amounts of information about consumers activity and thoughts. A marketeers dream...
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